In this month’s Ask The Experts we asked the question: How is your dealership capturing goodwill in your community during the Christmas holidays? This is what a few of the experts asked had to say about that question.
“We are Partners In Education with a local junior high school, Chaffin, and the Honor Society is sponsoring a Toy Drive for Community Clearinghouse, which is a local charity. We’ll be taking up new toys from our employees as well as donating on behalf of the dealership. Seven hundred eight applications for assistance were made through the Clearinghouse during the month of November adding 49 children to the already massive list of children with needs. The kids who we will be providing toys for, along with our Partner School Chaffin, have much more in the column of need than of want, and we would like to give them something that will bring a smile & hopefully take their minds off of the needs even if just for a while.”
Cathy Nesbit, Social Media Specialist
Harry Robinson Buick, GMC
“We have “Toys for Tots” collection boxes in our showroom and parts dept and promote our toy gathering efforts as the ‘South Bays Toys for Tots Headquarters’ in all our online media, Facebook, Twitter, Google+, MerchantCircle, FourSquare etc..
”
Mike TheHondaGuy, Internet Sales Director
DCH Gardena Honda
“Lindsay Automotive Group promotes all the organizations that we contribute to throughout the year, but especially during the season of giving. The organizations that we regularly sponsor and help promote awareness of using social media are Autism Speaks and the local Boys & Girls Club. Other initiatives that we support include Toys for Tots, Children’s Hospital, INOVA hospital, various scholarship funds and charity golf tournaments, among others. The most recent event that we hosted was a food drive around Thanksgiving time which we promoted on facebook by inviting friends to attend. Lexus is a long time supporter of Children’s National Medical Center and the Washington area dealers combined have donated over one million dollars since 2000 to this cause. Any initiative that we know a manufacturer is supporting is something that we will re-post to help spread the word, this way we can reach an additional crowd of people who would otherwise not see the message. Because we have facebook and twitter pages for our dealer group as well as each individual dealership, we can share important content to two groups of fans as opposed to just one.”
Desirée Dawson, Ecommerce Marketing MNGR
Lindsay Automotive Group
“At Woody’s Automotive Group about an hour North of Kansas City in a delightful small town called Chillicothe which is also the Home Of Sliced Bread we are capturing Good Will in several ways. We are focusing on an organization that is near and dear to our hearts, The Chillicothe Domestic Violence Shelter. “Providing For The Protected” Did you know that every 9 seconds a U.S. woman is beaten or abused? In fact, domestic violence is the #1 cause of injury to women; above accidents, muggings, or rapes. There are shelters that take in these battered women and children and help them get on their feet. The problem is that the shelters don’t have the funding necessary to pay for the things required. This holiday season join the Wow Woody’s Women team in bringing some joy to these women and children. Let’s gather some of the items they need. They could really use newborn items(diapers, clothes, etc), household items, personal hygiene items, toys and monetary donations. We will be accepting donations now through December 14th! Let’s spread the holiday cheer! Bring your donations to 310 South Washington, Chillicothe, MO. Help fill our box!”
Sonja Griesbach, Internet Sales Manager
Woody’s Automotive Group
Wow!!! Your comments were so adequate and spot on. You made me really think about the violence statistic you posted about. It is so very true, sadly that funds for these organizations are so hard to come by. But with our team and our attentive and gracious community we are able to help overcome these bumps in the roads. We should all always keep an open mind and an open heart. And not just during holidays, but all the time. The dedication that Woody’s Automotive Group has is captivating and I know that the WOW team will always help anyone in need.